Brand and positioning,
built on data
We treat brand as a data problem. Deposit and member analysis,
segmentation, and behavioral signals tell us who a message should reach
and why the current one isn't landing.
For a faith-based credit union, we ran a deposit and member analysis to
find the real reasons younger members weren't converting. It wasn't the
values — it was how they were being communicated. We repositioned
around what actually resonated, and conversions moved. That's how
positioning pays off.
The gap we fill in the market
Most community banks and credit unions are small or mid-sized. They serve their communities well, but they don’t have the internal teams that larger institutions dedicate to technology, product development, and strategy. Savja exists to close that gap — giving them access to the same caliber of expertise, without the overhead.
The gap we fill in the market
Most community banks and credit unions are small or mid-sized. They serve their communities well, but they don’t have the internal teams that larger institutions dedicate to technology, product development, and strategy. Savja exists to close that gap — giving them access to the same caliber of expertise, without the overhead.
About us
Built on a banking legacy
Banking runs in the family. Faheem's grandfather was a banker and innovator who built cooperatives and banks in Pakistan before working with Chase Manhattan Bank. His mother spent her career in risk management at Wells Fargo and CIBC. Watching their work shaped how Faheem thinks about financial institutions—their role, their impact, and their potential.
After over a decade in banking and fintech himself, he built Savja to support the institutions that matter most: the ones serving local communities and driving real economic change.
Faheem Savja
Principal
Who you'll work with
Faheem is an operator and advisor focused on practical financial solutions for banks, fintechs, and founders. He spent several years at TD Bank in Canada structuring credit for mid-market clients, then led product development at Sunstone Credit, building a system that cut loan decision time by 85% and manual processing by 70%.
His work spans business development, product management, and commercial credit — he’s built partnerships and shipped financial products that actually get used. He also hosts Behind the Business, a podcast featuring founders and operators in the local economy.
Outside the firm, he leads diversity and refugee-assistance initiatives. He's an avid traveler and basketball player.
He currently lives in Austin, TX.
Who you'll work with
Faheem is an operator and advisor focused on practical financial solutions for banks, fintechs, and founders. He spent several years at TD Bank in Canada structuring credit for mid-market clients, then led product development at Sunstone Credit, building a system that cut loan decision time by 85% and manual processing by 70%.
His work spans business development, product management, and commercial credit — he’s built partnerships and shipped financial products that actually get used. He also hosts Behind the Business, a podcast featuring founders and operators in the local economy.
Outside the firm, he leads diversity and refugee-assistance initiatives. He's an avid traveler and basketball player.
He currently lives in Austin, TX.
Faheem Savja
Principal, Savja
Faheem Savja
Principal, Savja