When you think about cutting-edge innovation in banking, your local credit union may not be the first place your mind goes to. In fact, small community banks and credit unions have consistently relied on promises of security, trustworthiness, and personalized service as their unique value propositions. In comparison, fintechs have held a clear advantage when it comes to speed, convenience, and innovation. But as fintechs become more established in the public eye, traditional

Many credit unions are facing a critical challenge—their most loyal members are aging, while younger generations aren’t engaging at the same level. We recently worked with a Georgia-Based Credit Union to analyze their member demographics and engagement data, leading to a clear conclusion: a brand refresh was needed. What we learned: Member Demographics: A significant portion of deposits came from non-Gen Z, presenting a concentration and attrition risk as these members appro